It doesn’t require to be Freud to realize the need in different approaches in marketing to men vs women. Lots of studies were done on the fundamental gender differences that influence various areas of our life, and buying habits aren’t exception. Meanwhile, men and...
No doubt, you’re aware of the fact that email marketing is a powerful means to drive your business forward and help you gain new customers. But you’re not the only one who knows this and uses emails extensively. Your inbox is literally flooded with sales emails every...
Among the multitude of your marketing efforts across different channels and in various direction, what works best? Which activities are ineffective and which should be improved or altered to bring better results? If you have difficulties answering these answers or...
It’s a commonly shared misconception that marketing analytics and web analytics are synonyms and denote the same thing. Usually, when talking about marketing analytics tools, people actually mean measuring the number of website visitors, unique pageviews, goals etc...
In the digital world apart from blistering pace of information flow, you can find a vast array of articles covering nearly every topic of any life or business area. The problem you encounter almost every week is how to select a gripping blog post subject to make...
How to stay competitive? How to earn the customers’ trust and respect? How to gain new clients and keep the existing ones coming back for more? These must be the questions each marketer and business owner is willing to get the answer for, especially at the beginning...