When Zendesk released its Data Protection Add-on, many users thought it had finally solved their data management and privacy challenges. Some even said, “I can now do it in Zendesk.”
However, when customers tested the feature, they quickly realized it lacked full flexibility and automation. That’s where GrowthDot’s GDPR Compliance for Zendesk comes in. It bridges the gap between Zendesk’s limited tools and the real-world needs of businesses that manage large volumes of sensitive customer data.
Let’s take a closer look at how these two solutions compare.
Why This Comparison Matters
Zendesk’s new Data Protection Add-on has impacted the market by introducing native options for ticket deletion and segmentation. However, this led to customer confusion, as many assumed it provided full GDPR compliance.
In reality, the Zendesk add-on focuses on basic data retention. At the same time, GrowthDot’s GDPR Compliance app goes further with customizable anonymization, automated deletion, and multi-level scheduling that align with the principles of the GDPR.
Our goal is to clarify the differences between the two tools and help you choose the one that best fits your compliance needs.
What Zendesk’s Data Protection Add-on Offers (and What It Doesn’t)
Zendesk’s Data Protection Add-on gives admins more control over ticket-level deletion and segmentation.
What it includes:
- Ticket deletion by brand, tags, requester, form, or organization.
- The ability to exclude specific tickets from deletion.
- Multiple deletion schedules.
However, what it lacks:
- No user or organization deletion. You can’t remove users or organizations independently.
- No attachment-only deletion. You must delete the entire ticket.
- No automation for non-archived tickets. Deletion applies only to tickets that have been solved for 120+ days.
- Limited to 200,000 deletions per account per day.
Clearly, Zendesk’s add-on helps clean up data, but it doesn’t deliver the granular control or full automation businesses expect from a proper GDPR compliance solution.
How GDPR Compliance for Zendesk Fills the Gaps
GrowthDot’s GDPR Compliance for Zendesk was designed to address precisely the scenarios that Zendesk’s native add-on can’t. The goal of privacy protection isn’t just to delete tickets, but to automate it across your entire Zendesk instance.
What GDPR Compliance offers:
- Advanced anonymization
Automatically anonymize specific ticket fields containing personally identifiable information (PII). Ideal where you must retain tickets for reporting, but hide sensitive customer data. - Flexible deletion criteria
Delete tickets based on multiple parameters, including tags, date, status, organization, requester, or custom fields. You decide exactly what and when to delete. - User and organization deletion
Remove users and organizations independently from tickets or alongside them — perfect when you want to keep ticket history but remove personal identifiers. - Attachment-only deletion
Delete only attachments from tickets while keeping the rest of the ticket intact. (Available in the Premium plan — great for storage optimization and privacy balance.) - Combined lists
Run complex deletion processes combining tickets, users, and organizations in one go — e.g., delete inactive users, spam tickets, or old clients’ data in bulk. - Automation and scheduling
Schedule all processes: anonymization, deletion, or combined at any frequency or specific time. No manual cleanup. No waiting for “archived” status.
Side-by-Side Comparison
| Feature | Zendesk Data Protection Add-on | GDPR Compliance for Zendesk (GrowthDot) |
|---|---|---|
| Ticket deletion | Yes — by brand, tags, form, requester, org | Yes — by multiple custom criteria and fields |
| Ticket age restriction | Only tickets solved 120+ days ago | Any ticket, regardless of age |
| User deletion | No | ✅ Yes — fully supported |
| Organization deletion | No | ✅ Yes — fully supported |
| Attachment-only deletion | No | ✅ Yes (Premium plan) |
| Anonymization of fields | No | ✅ Yes — for PII and custom fields |
| Multiple conditions/filters | Limited | ✅ Unlimited |
| Combined deletion (users + tickets + orgs) | No | ✅ Yes |
| Automated schedules | Only for archived tickets | ✅ For all records, fully customizable |
| Deletion limit per day | 200,000 tickets | Unlimited (performance-based) |
| Price | ~$50 per agent/month | ~$42 per agent/month |
What Customers Say They Need, and What GDPR Delivers
Real Zendesk users often mention one recurring theme: the need for control. They don’t want just to delete data; they want to decide how, when, and what to delete or anonymize. They also want to regulate who will do it using access controls.
Zendesk’s solution provides partial automation; GrowthDot’s GDPR Compliance provides complete governance.
“We want to delete prior client tickets tagged as ‘inactive’ after two years, and GDPR lets us do that.”
“We need to keep statistical data but remove all attached files — only GDPR supports this setup.”
“I’d like to delete users that haven’t interacted in 3 years — GDPR has user deletion schedules.”
Why GDPR Compliance Is More Than a Data Deletion Tool
GDPR Compliance for Zendesk doesn’t just handle ticket cleanup; it helps organizations align with real-world privacy laws and operational workflows. By combining field-level anonymization, process automation, and precise targeting, it ensures that your Zendesk data stays both compliant and operationally valuable.
Where Zendesk’s native add-on is reactive, GDPR Compliance is strategic. It empowers admins to protect data proactively and maintain complete control over how it’s processed.
Final Thoughts
The Zendesk Data Protection Add-on is a step in the right direction for basic data retention — but it’s not a full compliance solution. If your organization handles large data volumes, works across multiple brands, or requires granular automation, GrowthDot’s GDPR Compliance app for Zendesk provides a more flexible and comprehensive approach.
In short:
- Zendesk deletes data.
- GDPR Compliance manages, automates, and protects it.