How Blue Bear Self Storage simplified bulk emails with Proactive Campaigns by GrowthDot

Blue Bear Self Storage, a UK-based company, was looking for a more efficient way to send bulk communications to its 750+ customers. After struggling with Mailchimp’s disconnected workflow, they turned to Proactive Campaigns for Zendesk.

Today, we will explore how this solution helped them simplify their communication process and achieve better results.

How Blue Bear Self Storage Simplified Bulk Customer Emails with Proactive Campaigns by GrowthDot

Blue Bear Self Storage implemented Proactive Campaigns by GrowthDot to simplify bulk customer communication directly inside Zendesk.

Previously relying on Mailchimp, the company struggled with disconnected workflows, manual list management, and inefficient campaign coordination.

With Proactive Campaigns, Blue Bear Self Storage was able to:

• Send bulk customer updates directly from Zendesk
• Eliminate disconnected Mailchimp workflows
• Segment communication by location
• Notify customers faster about site-specific issues
• Track campaign opens and engagement
• Centralize communication and analytics in one platform

Сould you quickly introduce yourself and your company?

Yeah. My name is Danny Meredith. I am the Head of Operations for Blue Bear Self Storage, a self-storage company based in the UK. We have over 750 customers as it stands using our storage facilities.

Why Blue Bear Self Storage replaced Mailchimp for Zendesk communication?

We only recently moved across to Zendesk Support in the new year. Previously, for campaign emails and things like that, we were using Mailchimp, which we found quite clunky to update user lists and things like that. But once I used the demo on the Proactive Campaigns by GrowthDot, it was a lot easier, and it kept everything in one place for all of our communications.

How Blue Bear Self Storage found Proactive Campaigns?

We used the Email Tracking add-on. I had a look on ‘Try other apps’ and saw it there, and it was sort of like a match made in heaven.

How was your first experience with onboarding into the product?

It was quite intuitive to use and simple. The only real sticking point was the issue of testing the emails, which were sent out twice. So it was notifying the requester of the ticket being raised, along with the actual email going out. But after your help, your team on the chat was able to point me in the best direction to solve that, which, after a bit of fiddling, I managed to get it done.

Were there any other challenges, for example, in the interface or something like that?

No, it was really, like I said, intuitive to use. Following the three steps to set up the initial parameters, along with the emails and the ticketing, was really straightforward.

Coupled with the Email Tracking, it is a really useful combination to see the success rate of the campaigns. And also, along with the actual analytics of each campaign, how many opens, how many clicks, and how many links opened are really useful for analysis as well.

How Blue Bear Self Storage uses Proactive Campaigns for customer notifications?

At the moment, the main purposes we’re using it for, and will be using it for, are bulk updates to all of our existing customer base with important announcements. So recently, we updated our terms and conditions and used the platform to do that, which made everything really easy.

And on all of our different locations, customers differ from site to site. So if we have an issue on site that we need to let customers be aware of, such as the gate is broken down, we can just import the user list and send everyone a bulk email in one go. It makes things really simple.

How campaign analytics improved customer communication?

Being able to use the 7-day free trial was really useful. Because I was able to identify that it was definitely the product we wanted to go with, it was quite nice and surprising.

Also, the level of detail on the analytics side was surprising, providing stats and figures like lifetime reading percentages, email opens, etc.

And what about the support team? Did you get your request resolved fast?

Yes, definitely. Very quick responses. And even if I logged off for the day and logged back on, the answers were there waiting for me, which was really helpful.

Would you recommend the Proactive Campaigns to others?

Yeah, yeah, definitely would. If someone is using the Zendesk instance and looking for something really easy and intuitive to send bulk campaigns to their customer base, Proactive Campaigns by GrowthDot is a good solution.

Is there something that you would like to see in the app in the future?

I wouldn’t be able to answer that right now. I’m sure there are features I haven’t quite utilized yet, like automation. There are automations as well for brands and campaigns, which I expect we’ll look at using in the future.

The Results

Using Proactive Campaigns, Blue Bear Self Storage achieved:

• Faster bulk communication workflows
• Simplified customer list management
• Improved operational communication
• Better campaign analytics visibility
• Centralized Zendesk communication
• Easier location-based notifications

The team also gained valuable insights into email engagement through integrated analytics and Email Tracking.

Final Thoughts

For Blue Bear Self Storage, implementing Proactive Campaigns by GrowthDot simplified bulk customer communication and centralized outreach workflows inside Zendesk. The app helped the company replace disconnected Mailchimp workflows, improve operational communication, and deliver customer updates more efficiently. With built-in analytics, segmentation, and Email Tracking, the team gained better visibility into campaign performance while saving time on customer outreach.