GrowthDot

How Vida Cámara Tracks Customer Email Opens in Zendesk

Chile

location

2013

founded

201-500

employees

Email Tracking
Uses the app to track email opens;
Gets valuable statistic.

Company: Compañía de Seguros de Vida Cámara SA
Industry: Health and life insurance.
Location: Santiago, Chile.
The challenge: How to track the statistics of how many clients receive their emails.
The solution: Usage of the “seen/unseen” feature and Average Bounce Rate statistics.
The result: They found that about 80% of customers don’t see the emails. Now, managers can track this indicator with Average Bounce Rate stats.

Vida Cámara, a Chilean health and life insurance company, used Email Tracking for Zendesk to monitor email opens, analyze bounce rates, and improve the visibility of customer communications through real-time engagement statistics.

Definitely a must-have for customer follow-up, it is very easy to use and gives much-needed information about the notes sent to the clients. And they have amazing customer support, the helpdesk has been great and supportive in helping us understand the app. Thank you!

María Paz Solís Customer Experience analyst

About the company

Compañía de Seguros de Vida Cámara SA is the Life and Health Insurance company of the Chilean Construction Chamber. They sell group insurance and individual insurance. The company is 100% digital while working to keep all of Chile healthy.

If you are a healthcare organization that not only delivers value to your customers and keeps them informed about lab tests and insurance statuses, but also wants to attract more clients through marketing, then find out how Email Tracking for Commercial Healthcare can make this a reality.

Who Benefits from Email Tracking for Zendesk?

This solution is especially useful for:

insurance companies
healthcare organizations
customer success teams
account managers
customer support departments
businesses relying on email communication
organizations needing communication visibility

Who are the active users of the app in your company?

Customer managers are the most active users of Email Tracking in Vida Cámara. 34 of them see the statistics, and 15 use the “seen/unseen” feature.

Who recommended you to install Email Tracking by GrowthDot?

It was recommended by a provider from Zendesk (Company Gold Service).

Daily Email Tracking workflows at Vida Cámara?

We use the Email tracking app always.

How long did it take to get started with the app?

It didn’t take much time. We understood how it works on the same day of installation with the help of articles and a chat with the support team.

Source

How Vida Cámara improved email visibility in Zendesk?

We couldn’t track the statistics or how many clients received the emails. We faced this problem all the time until we started using Email Tracking by GrowthDot.

How Email Tracking revealed low customer email engagement?

The number of customers who don’t see the emails is about 80%. Nevertheless, customer managers can track this with an average bounce rate.

Why does Vida Cámara use Email Tracking for real-time email analytics?

It’s great that ticket information updates in real time, and the statistics page is a very helpful tool for us.

The Challenge

Vida Cámara lacked visibility into whether customers were receiving and opening support emails, making it difficult to measure customer follow-up.

The Solution

The company implemented Email Tracking for Zendesk, using seen/unseen indicators and bounce rate statistics to monitor customer email engagement.

Key Results of Vida Cámara

Tracked customer email opens in Zendesk
Identified that approximately 80% of emails were not opened
Enabled customer managers to monitor engagement in real time
Improved visibility into email delivery performance
Used Average Bounce Rate statistics for reporting
Simplified customer follow-up workflows

FAQ

Email Tracking

Companies can use Email Tracking for Zendesk to monitor whether customers opened emails, analyze engagement statistics, and improve follow-up communication.

Email Tracking for Zendesk is a tool that provides email open tracking, seen/unseen status indicators, and bounce rate analytics directly inside Zendesk.

Vida Cámara needed visibility into whether clients were receiving and opening emails, helping customer managers better understand communication effectiveness.

Email tracking tools can reveal email open rates, bounce rates, delivery performance, and customer engagement trends.

Email tracking helps support and customer success teams prioritize follow-ups, improve communication strategies, and identify messages that customers may have missed.