for Commercial Healthcare
Email Tracking is a vitamin to your customer support
The good health of your support team has the same importance as patients. Good customer support makes both sides happy and is crucial when discussing sensitive industries such as healthcare. Here you need to be highly attentive to human needs and feel the border between friendliness and obsession. Email Tracking for Zendesk Support can be helpful here.
Many hospitals and institutions are wary of using emails as they prefer other channels to inform about appointments. Besides, they are usually concerned about privacy. But who forbade hospitals from using emails for email marketing? It can be a great tool to encourage patients to choose your clinic. Also, we described other use cases for Email Tracking. So, worth to try.Try Email Tracking
Best healthcare organizations that are keeping up with the best customer support practices
Use cases of Email Tracking for commercial healthcare industry
Check if the patient is aware of their lab test results, insurance status, etc.
Email is the best of all well-known channels to deliver information about lab test results. With Email tracking, you can easily monitor if the patient has seen the test results before his visit to a doctor. Besides, the doctor’s activity also can be tracked if you send the result to both sides. Also, inform your patients about their insurance status, payment details, etc., without annoying calls. That will help to reduce the time for using other channels to contact.
Bring a value
The Healthcare industry is not only about curing diseases. It is also about delivering relevant information. You can use your customer support system to bring value to your patients and inform those who subscribe to your newsletter. Let your patients know about new medicines or medical research. In its turn, Email Tracking will show you who are the most active and what topics aroused the interest of your audience. The link tracking option can help you to define what page is the most followed by your patient so that you can plan your future campaigns better and become a trustworthy source of information.