Zendesk Mass Email Apps: Proactive Campaigns vs Proactive Bulk Tickets

Mass email marketing has no value now if you just send the same content to all of your target audiences. An individual, personalized approach is required as never before. At the same time, you would ask: ‘So, what should I do instead, as I have many users who need to be reached?’ Yeah, you have to better segment your leads, prospects, and customers using specific criteria.

So, you must know your customers and send proactive emails accordingly. However, being a Zendesk user, it is challenging to release such a strategy, right? Therefore, Zendesk competitive plugins, like Proactive Campaigns vs Proactive Bulk Tickets, have become helpful in conducting Zendesk email marketing, and many companies have already used them.

In this article, we will compare two Zendesk applications designed to create mass email campaigns. So, let’s research which is better for you: Proactive Campaigns or Proactive Bulk Tickets.

Proactive Campaigns vs Proactive Bulk Tickets – General Description

Proactive Bulk Tickets

This is a Zendesk application that helps create and send bulk messages and emails across all channels. Except for mass messages, agents with an Enterprise plan can review and resolve tickets in bulk. Among the necessary features, it proposes:

• The usage of Zendesk’s search system to find target contacts and organizations. The properties-based search is also available.
• Importing an individual CSV file with a required list of users. 
• Save the necessary audience in advance to select segments for mass tickets.
• The improved rich-text editor from Zendesk.
• Inserting Macros and Placeholders.
• The opportunity to use multi-language options and templates (only with the Enterprise plan).
• Zendesk AI support
• Dark mode support

Pluses: As you see, we can highlight several helpful features. Firstly, this extension sends not only mass emails but also messages, which is genuinely beneficial for proactive support. Also, as the app supports placeholders and macros, it helps to personalize emails and save the support team time. Such options, along with multi-language and templates, allow for keeping up the well-known ‘proactive’ approach regarding marketing. Besides, for conservative platform users, the advantage could be the interface that looks very straightforward and close to Zendesk.

Minuses: The most inconvenient thing is customer segmentation, which is vital when talking about proactive marketing. There are no options to sort out tickets. Besides, if your purpose is to create tickets that fit your brand, you will need more than just a rich-text editor.

Also read: ‘Marketing to Men vs Women: 6 Dead-Simple Tips to Succeed’

Proactive Campaigns

Sending mass email campaigns and creating mailing lists are core features of the Proactive Campaigns app for Zendesk. It has a lot of customization capabilities and is suitable for productive teamwork.

From 2024 to 2026, Proactive Campaigns developed from a mass email plug-in to a Marketing Automation and Deliverability suite within Zendesk.

Nevertheless, with the plugin functionality, you can:

• Create lists with target contacts, tickets, and organizations, using specific conditions. Such conditions allow the selection of necessary items based on the Zendesk system fields and custom fields.
• Send bulk emails to lists.
• Set Automations (Automated email sequences). Emails are triggered based on specific Zendesk events (e.g., a new user sign-up or a ticket status change) with customizable time delays.
• Upload a CSV file with contacts.
• Update existing tickets without creating new ones.
• Use A/B Testing to track which email version performs better, allowing teams to optimize conversion rates.
• Add tags to improve search or change the channel for a campaign (works if you set up triggers).
• Share lists and campaigns with other agents, so they can clone and edit them as they like.
• Edit the email body with the help of an advanced rich-text editor and a source-code editor that uses HTML code.
• Upload HTML templates.
• Use Drag-and-Drop Template Builder for more complex, branded layouts (like those found in Mailchimp) that are mobile-responsive.
• Insert Zendesk macros that can fill in the following fields: assignee group, assignee agent, brand, ticket form, tags, custom fields, and system fields.
• Attach files.
• Schedule a campaign and change ticket statuses.
• Send emails in bulk to test recipients to check them out.
• Create mass follow-ups.
• Insert ratings and collect feedback from customers.
• View the statistics, manage the access levels, and adjust settings due to your needs.
• Send SMS campaigns.
• Spam Filter Pre-check.

Pros: The Proactive Campaigns app undoubtedly has more customization capabilities. Thus, you can create any email and make it look as you need, work in a team effectively, define passive customers, send follow-ups to reach prospects, encourage customer support reps to work better with rates, and analyze campaigns’ efficiency.

Besides, you can set up a “series” of emails. For example, if a new customer is tagged onboarding, the app can automatically send Email 1 on Day 1, Email 2 on Day 3, and a follow-up SMS on Day 5. Also, you can automatically update ticket ot user fields or add internal notes in bulk using this option

Cons: Primarily works for email campaigns and requires additional settings to send mass messages to other channels. So, the easiest way is to set up triggers or to contact the support team to have triggers configured. Moreover, the Proactive Campaigns app is much more complicated than Proactive Bulk Tickets.

Proactive Campaigns vs Proactive Bulk Tickets – Feature comparison

Price

The final part of the comparison is the application’s cost. Proactive Campaigns has three price plans. Most of the features mentioned above are included in the LITE Plan, except for the CSAT survey, A/B testing, and Drip campaigns, which are included in the PRO Plan, and it includes only basic support. Also, it has some limitations in sending emails. Additionally, the free trial includes 14 days to explore the app in more depth. 

On the contrary, Proactive Bulk Tickets has three paid plans with a one-week free trial. However, the range of features available depends on the plan, and the Enterprise Plan offers the full functionality.

Wrapping up

Well, we figured out the core features of both applications, so choose what fits you the most and enhance your email marketing in Zendesk! Also, get to know the Email Tracking application that perfectly complements your mass email marketing strategy.