Articles by Karina Kulishova

Published Articles 42
Latest Article March 24, 2026

What Is CRM Software, and What Is Its Purpose?

CRM software is a tool that helps companies manage marketing and sales operations and provide customer service.

August 21, 2024 10 minutes read

How To Solve Zendesk Tickets Faster: 7 Ways for Agents

Discover 7 strategies to solve Zendesk tickets faster and boost agent productivity. Streamline your support process with these Zendesk tips.

August 14, 2024 9 minutes read

How to Use Videos for Sales? Comprehensive Guide

Boost your strategy by using video for sales. Discover how incorporating video in sales can enhance engagement, build trust, and drive conversions.

August 2, 2024 16 minutes read

SMS Campaigns: 5 Key Strategies, Benefits, and Drawbacks

Master your SMS marketing campaigns with some practical strategies. Explore the benefits and drawbacks, and choose the right software.

June 13, 2024 10 minutes read

GDPR for US Companies: a Checklist for Compliance

Ensure your business meets global standards with our GDPR compliance checklist for US companies. Navigate legal requirements and enhance your data protection.

May 24, 2024 12 minutes read

CCPA vs GDPR: Key Differences and Similarities [Infographic]

Read our in-depth comparison of GDPR vs CCPA to discover the key differences and similarities between the two.

April 22, 2024 9 minutes read

How did Video Reply prove to be an effective solution for AIMS360

Explore how AIMS360 improved customer support with the Video Reply app for Zendesk. Gain insights from the Customer Success Leader.

March 27, 2024 5 minutes read

What is Sales Pipeline Management? Full Guide

Discover the essentials of sales pipeline management and how they fuel sales success. Get the best insights and strategies on pipeline management.

March 7, 2024 13 minutes read

Best Customer Service Books You Need to Read

Discover the best customer service books to improve your skills and knowledge. Our guide covers the best books on customer service for exceptional service.

February 14, 2024 13 minutes read