Email Tracking for Media and Entertainment
You are already familiar with Zendesk's advantages for the media and entertainment industry. However, you can further enhance your experience by visiting the Zendesk marketplace, and download our Email Tracking for email marketing and customer support. It is a powerful add-on that allows you to track email opens and link clicks.
Email Tracking is a must if you need to check the success of your email campaigns. Monitor the email open rate and see the exact time of email opens to plan your future activities. Moreover, Email Tracking's statistics page will show you agents' performance. So, the correlation between support rep activity and email openings can indicate your teamwork.
Trusted by the biggest media organizations:
Use cases of Email Tracking for
media and entertainment
Create engaging content
The lion's share of your email marketing comes from newsletters and announcements. But sometimes, you may face a situation when you may not know what kind of information responds best to your clients. Email Tracking demonstrates your audience's interest by showing how many people opened your daily newsletter! In addition, read receipts provide a complete view of email activity in Zendesk, so your customer support reps can easily retarget audiences.
Track the link following to prioritize your traffic channel
Of course, it is easy to see the share of email traffic that is driven to your website with GA (Google Analytics). However, this option is primarily available for marketers; agents usually have no time to figure out how analytics work. Email Tracking is an excellent solution for them to avoid going back and forth between GA tabs. They can get basic analytics in their Zendesk profile. See if your email body content encourages link following by your clients or leads, as the app also provides reports for link tracking.
Your email will reach the destination for sure
Sadly, many emails are getting lost in spam or promotional folders. This can be an unpleasant issue, especially if they are transactional or confirmation emails. With Email Tracking installed, it's no longer a problem. If there is no read receipt from your client, you can assume something is wrong. You can then duplicate the email or send critical information using another channel.
Email Tracking’s numbers
media and entertainment users
total installs
reviews
rating
Top Features of Email Tracking for Zendesk
Read receipts
With Email Tracking, you gain instant visibility into when your emails are opened, empowering you to respond in real-time. This valuable insight allows you to engage with your customers more effectively, ensuring timely follow-ups and significantly enhancing overall customer satisfaction. By knowing exactly when your message reaches its audience, you can optimize your interactions and provide a superior customer experience.
Link tracking
Our mail tracker app for Zendesk now offers enhanced insights into which links your recipients open. You can access detailed link statistics, allowing you to monitor and analyze engagement levels. Additionally, by using internal notes for each monitored link, you can compare agent performance, giving you a comprehensive view of both your email engagement and team effectiveness. This feature empowers you to optimize your communication strategies and improve overall performance.
Seen/Unseen views
Email Tracking creates seen/unseen views with similar tags, so you can keep an eye on email opens without opening separate tickets.
Limit access
We have added a new feature for managing agent access - Access Control Management, which allows you to define whether agents have access to all or some app's features.
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No longer guess about your email marketing success with Email Tracking for Zendesk
Try Email TrackingTailored to fuel your growth
“Very useful app that allows us to be informed when chasing up issues with customers.”
Are you seeking a Zendesk solution that is as unique as your business needs?
The GrowthDot Enterprise team is revolutionizing email engagement! With the Enterprise plan, you can seamlessly scale your Email Tracking app and other powerful tools to match your growing demands. Our dedicated team is here to provide you with cutting-edge solutions that will help drive your business forward. Let's do more with email marketing!
Link and email opening tracking
Using the link tracking feature, you can identify top-performing emails and see how many were sent, read, and responded to. Aside from that, you can plan future email campaigns using metrics like Average Open Rate, Average Bounce Rate, and Average Time from Send to Open.
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Why should you choose GrowthDot?
Looking to enhance support for your entertainment services?
Use Email Tracking to know exactly if your clients are
reading your emails.
