Proactive Campaigns for the Manufacturing Industry
Many factories and other industrial companies ignore marketing channels such as mass email campaigns. However, competitors always find new ways for self-promotion, and email marketing is one of the best. It is cheap and results-driven if you follow specific rules and find a suitable integration for your customer support platform.
Proactive Campaigns is always a great idea if you are a Zendesk Suppport user. It saves your costs and helps to integrate marketing into support. Use it to differentiate your clients by creating a user list based on specific criteria and sending bulk campaigns.
Trusted by the most famous manufacturing companies
Use cases of Proactive Campaigns for the Manufacturing Industry
Stay closer to the customer
Every manufacturer has similar goals: to sell more products for a reduced price and high quality. Usually, they care less about marketing, but in vain. If you use Zendesk for customer support, add a slight touch to your helpdesk and try Proactive Campaigns. Furthermore, you can remove the retailer chain and reduce the price of your products.
That sounds nice. However, handling email marketing can be a challenge. No worries! Proactive Campaigns is handy here, as your support agents can quickly launch marketing campaigns. You can inform your clients about product releases, discounts or sales, upcoming events, industry news, and more. First, compile customer lists and create an appealing email body. Then, schedule the campaign or start immediately. Finally, follow replies inside Zendesk by tag and increase sales.
Hear the voice of a real customers
Your primary focus is B2B commerce, but not all retailers prioritize gathering end-user reviews. To provide truly unbiased insights, a retailer needs to share your perspective and challenges. Interestingly, negative reviews can be precious, offering fresh opportunities for product development. That's where Proactive Campaigns come in—they’re an effective way to gather those crucial reviews. The best part? You can manage everything directly from Zendesk. Just toggle the "review" or "rate" switch, and you're set!
Launch drip campaigns
For the manufacturing industry, drip campaigns can be tailored to different stages of the buyer's journey or to support ongoing customer relationships. Here are some examples:
1. Lead Nurturing Drip Campaign
Follow-up with prospective clients who have shown interest in your products or services.
2. Product Launch Drip Campaign
Inform your existing customers and leads who are interested in new products.
3. Customer Onboarding Drip Campaign
Inform new customers who have recently purchased your products.
4. Re-Engagement Drip Campaign
Target Audience: Inactive customers or leads who haven’t engaged with your company recently.
5. Trade Show Follow-Up Drip Campaign
Target Audience: Leads collected during a trade show or industry event.
Zendesk® Marketplace Numbers
manufacturing users
Installs
Reviews
Ratings
Key Features of the App
Email drip campaigns
Easily schedule and send targeted email campaigns directly from Zendesk, ensuring timely and consistent communication with your audience.
Audience segmentation
Seamlessly organize your clients into specific groups based on various criteria or import segmentation data via a CSV file.
Placeholder validation
Highlight placeholders in the email editor to improve personalization and ensure your messages are accurate and tailored to each recipient.
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Combine the power of Proactive Campaigns with Email Tracking to maximize your marketing impact. Track engagement effortlessly and time your next move for optimal results.
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