How to Run A/B Tests for Email Campaigns in Zendesk - Quick Demo
Want to get better results from your email campaigns in Zendesk? This video guide shows you how to set up and run A/B tests using the Proactive Campaigns app, so you can find out what really works for your audience.
You'll learn how to:
- Create a new A/B test campaign
- Split your audience into two groups
- Choose what to test: subject lines or email templates
- Set an observation period and select performance metrics
- Track real-time results and see the final winner
It's a simple way to make your emails more effective, whether you're aiming for more opens, clicks, or replies. Start testing smarter and improving results with just a few clicks, all without leaving Zendesk.
