How to Use Zendesk Placeholders to Personalize Mass Emails in Proactive Campaigns
Want your campaign emails in Zendesk to feel more personal? In this video, we’ll show you how to use the Proactive Campaigns app with placeholders.
Simply open your campaign draft, add Zendesk placeholders in the subject line and/or body, and check that they’re highlighted in blue — the app confirms they’re valid and ready. Send your campaign and see how every customer gets a personalized message.
Quick tip: always include at least one placeholder in the subject line. It’s a simple way to boost open rates and grab attention right away.
The placeholders we used in the video:
{{ticket.requester.name}}– adds the customer’s name{{ticket.id}}– inserts the ticket number{{ticket.created_at}}– shows when the ticket was created{{ticket.url}}– gives a direct link to the ticket
