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How to allow contacts to unsubscribe from the campaign created in Proactive Campaigns

Due to international laws, GDPR protocols, and the CAN-SPAM Act, the unsubscribe option must be included in the email campaigns. As most of our clients use our Proactive Campaigns app, particularly for mass mailing, it was important for the GrowthDot team to add such an option and even make it customizable.

So, to include the unsubscribe link to emails sent via Proactive Campaigns, go to the Settings tab > General > move the "Allow unsubscribe" toggle as shown below.

Allow Unsubscribe

After you enable this action, the customer will see the default line at the bottom of your emails and will be able to click a link and unsubscribe from your campaign at any time.

Default Unsubscribe Line

However, if you want to adjust the link and the text, click Configure.

Configure Unsubscribe Button

Now, you can customize your unsubscribe message to suit your company's style and needs. This can minimize unsubscribe clicks and prevent your email from going to spam. Here's how to do it.

You need to type in the Link text (a word or phrase with a max length of 255 characters that will be displayed as a link) and the General text with the [[unsubscribe_link]] placeholder inside (or the app will automatically place it at the end). To finish, click Update.

Configure Unsubscribe Section

That's how it looks in the email.

Click Unsubscribe in Email

Tip: try to be more creative with it, as standard unsubscribe messages can often trigger spam filters.

In addition to plain text, you can include Zendesk placeholders to add some personal touch to the unsubscribe button. Such a personalized approach can influence your customer's decision to unsubscribe.

Unsubscribe with Zendesk Placeholder

Unsubscribe with Zendesk Placeholder Email

If your campaigns have an international audience, use dynamic content to provide the unsubscribe option in multiple languages. Remember that you need to paste two different placeholders of the dynamic content for the Link and General text.

Unsubscribe Link Before Dynamic Content

Unsubscribe Link Before Dynamic Content Email

Also, in such cases, you can only include the [[unsubscribe_link]] placeholder before (as shown above) or after dynamic content.

Unsubscribe Link After Dynamic Content

Unsubscribe Link After Dynamic Content

Learn how to create and use dynamic content in this guide.

Now, your marketing efforts will be entirely legal, discreet, and even more customizable. If you have questions or problems, contact our certified support agents.

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