Pixartprinting wanted to personalize its mass email campaigns with detailed order information. However, their team believed the Proactive Campaigns app could only map one custom field at a time, so they included only the order ID in their messages, avoiding the use of multiple variables. This left out important details, such as delivery dates, making customer communication less effective.
Then, they found a dramatically useful feature of the Proactive Campaigns app, so that it totally changed their customer support. Let’s see how it works for Pixartprinting company and how you can use it for your mass email campaigns.
Pixarprinting support manager informed us about the following:
We would like to reach our customers with a slightly more detailed message, such as:
"We refer to your order xxxxx, made on date xx/xx/xx."
Their customer support representative believed that the app could only map one custom field at a time, and initially mapped a CSV file containing only order ID information. Here is how it looked:
Pixartprinting also needed to notify its customers about the delivery date of their orders. It seemed impossible, but they contacted our customer support specialist. They mentioned that it is possible to add as many custom fields as needed by simply adding them to the CSV file, as shown in the screenshot below.
They added a Date field with the ItemId field, allowing them to include exact dates alongside other data in a single email letter. This made their customer service much easier, as they could provide their customers with the entire order information in one message and include as many fields as needed. As a result, the CX manager updated their CSV and launched a successful campaign.
Here is how it looks in the Proactive Campaigns app:
Don’t let Zendesk limitations hold you back! With Proactive Campaigns, you can map unlimited custom fields and send customers all the order details they need, delivery dates, order IDs, and more, in one personalized email.
Ready to transform your mass email campaigns like Pixartprinting? Contact our team today and unlock the full potential of Proactive Campaigns!
