Let’s face it, having a website today is not the same as having a website in the early 2000s. Modern websites are more than business cards. It is a powerful marketing asset, it is a knowledge base portal, and in some cases, it is a full-time job.
That is until you know how to fix common website problems. Whether you have an eCommerce platform or websites to talk about problems or even a simple online office tool, chances are, it is not up-to-snuff, especially if this is your first website.
So what is wrong with my website? How do you know what is wrong and what is right when it all seems fine? To answer this question, we’ve gathered website developers, marketing staff, and UI designers so they can narrow down the list to the most popular website problems and explain how you can solve them. It’s a long list so be sure to grab a cup of joe and take notes. Let’s get started!
1. Outdated visuals
When we watch old movies, play retro games, they all share a certain charm we don’t get to see nowadays. Unfortunately, the same cannot be applied to websites. Regardless of what you offer on your site if its home page looks like something from the 90s, we almost guarantee that 90% of people would say “nope”. It doesn’t convey trust nor does it convey competence, and it is the first thing your prospects see.
But then again, think about how much you can gain from a functional and sleek-looking website. It’s not just visuals, search engines such as Google take into account such data as well. Who knows, you might not be ranking due to this exact reason. Investigate the issues and don’t cheap out on visuals.
2. Poor performance
Okay, so we said that your website needs to look up to snuff. That much is clear but if you plan on doing these renovations on an old architecture that is running on an old server, upgrade. The second and perhaps the most annoying website issue is poor loading times. It’s so annoying that at times, it doesn’t matter how good your website looks because most of the time, the user won’t wait for the load to finish.
To make things even worse, Google doesn’t like long load times either. So much so that Google will penalize anyone whose website loads more than 7 seconds. What can cause such load times? I hear you ask. Well, a lot of things.
Reassess your codebase, cut metadata from images using services such as tinyPNG, and use nVME storage. Additionally, if all of this sounds like a lot of trouble, make use of cloud technology to offload some of the processing and hosting.
3. Cheap images
You can almost smell a stock image from a mile. These pictures, while not on the top of website problems, play a very important role in the success of your site. How? Now imagine a scenario where you open up your favorite info portal, scroll through the home page, and stumble on a very familiar picture.
You’ve seen that image, it was on some cheap eCommerce platform selling cheap Chinese products. You know that there’s something fishy here, and you start to doubt the information posted, whether it is of low quality or not. You get the point. People are drawn by images, but not by bad ones.
If you don’t know where you can get good images, spend some money and get a professional photographer. They will not only make your site look more professional but will make sure all images are consistent across the board.
4. Busy home screen
If your site is loading swiftly, has good pictures, and optimized performance, what do you do next? How to fix a website even further. Well, you can always assess your site whether it is cluttered. If you bombard your visitors with a myriad of pop-ups, cookie requests, captchas, and other stuff, you won’t see a thing.
All these things are important but don’t make them fight for space. Organize all essential pop-ups such as cookie preferences and captchas so they don’t invade the user’s personal space, whereas the rest of the pop-ups such as dark theme and sale pitches can be tucked or scattered across the whole site.
After all, simple and smart wins the day almost 100% of the time. Why almost? Somehow Yale School of Art can get away with poor design and still be popular. I mean, how the hell Yale did it, is it even art?
5. Bad navigation
While a busy home screen contributes to poor navigation, it’s the lack of signposts that makes website problems seem even worse than they are. Just think about how popular online stores work. It takes two to three clicks to buy your favorite movie, as well as it takes a single query to find the desired item.
The same can be applied to your website. If you need five minutes to explain where a certain menu is, then it is revision time. Gather multiple people of different walks, pay them to use your website in a sandbox environment, and gather feedback.
Send them to places where you sell your items, where they can get support, and other vital sections. You need to know exactly where they had the most trouble.
6. Poor copy content
While most people prefer video content, good text can come a long way. No matter how well you produce your video, if the copy is poorly written, at the very best it’ll leave a bad impression. Investing in good copy material isn’t something that many companies are interested in.
But if you take a moment to think, SEO (more on this in a bit) is impossible without a good copy. But what is good copywriting anyway? A good copy should provide examples of community problems and solutions, as well as it should demonstrate your expertise. If your copy is well-researched, written engagingly, and is properly optimized for search engines, it will generate more leads round the clock.
7. Outdated SEO practices
All companies do SEO nowadays. It is standard practice but some businesses either use outdated techniques to rank or simply don’t have the technical capability to do the right thing. Still, SEO ranks high on common website problem lists and it is perhaps the most damaging one as we now live in an information-driven age.
Investing in SEO is not just a way to fix your website problems but to present yourself to your customers. Unfortunately, SEO is an ongoing thing and there is no way to do one big change and be done once and for all.
You need to invest in a good copy, hire a qualified SEO specialist, identify what words you need to rank for and keep posting content. Learning SEO is key to success but it is a living thing, much like search engines, meaning you’ll never be done with it.
8. Broken Links
One of the most important aspects of any website is its ability to redirect its visitors to the right page. If your site has plenty of bad redirects and tons of 404 pages, then fixing them is vital to the core user experience. The less your user/visitor has to bounce from page to page, the better you rank, the more satisfied your customer will be.
If you don’t know how to fix or identify what is wrong with your site in terms of redirects, make use of Google Analytics. The tool has a dedicated feature just for this particular issue, which kinda proves why this is among the most common website problems.
9. Lack of a proper mobile version
In this day and age, if you don’t have a mobile version of your website, you are losing roughly 47,71% of traffic. That’s an insanely big number of visitors. So much so, that there are dedicated companies that specialize in building mobile-friendly websites. Think about it, first thing in the morning you grab your phone. Once you want to find something fast while on the go, you grab your phone. Not having a mobile-ready website means being at a massive disadvantage.
10. Unreliable server equipment
We all hate when the internet goes out of order. When you can’t access your favorite weather site, when you can’t play your favorite YouTube music video, you get the idea. Now the same can be applied to your website. If you ever question yourself why there are so many websites down when a weather storm hits, it is because the servers go down.
If a single storm is all it takes to put your site down, upgrade and divide hosting. You cannot afford to be offline these days, not even for a minute. The more ways you can go online immediately after a disaster, the less likely you will lose potential sales.
11. Security problems
Now we are entering into scary territory. Often, security is an aspect most companies take good care of but that doesn’t mean they can overlook things. Keeping your website and your customer data secure is paramount as one hiccup can cost you your entire business and then some.
The best way to assess these, rather uncommon website problems is to keep your code base updated. What this means is that every plugin, every script, every API call should do what it should and be on the latest version. Now, plenty of websites are using popular web platforms such as WordPress so that shouldn’t be a problem as these are usually updated automatically.
Another good way to boost your website's security and ranking is to obtain an SSL certificate that’ll ensure all customer transactions are safe. Google’s search engine favors websites that passed SSL certification, therefore, you’ll be ranking higher.
12. Lack of social media integration
Last but not least, the lack of social media integrations is something that can’t be viewed as a problem, which is the reason why it is among the most common website problems. Your social media profiles are your website extensions. They aren’t just marketing tools but serve an important communication role.
The more your social media integrations are developed, the more people you can draw to your site and vice versa. Another good way to make your site more active and lively is to create a news feed where users will see, through your website, what is going on in your social media profiles.
Your website is among the most important business assets
Like it or not, if you have these common website problems, fixing them is your number one priority. The sooner you can handle your problems, the sooner you can start leveraging the benefits a functionally sound website can deliver.
If you need help fine-tuning your site, or maybe you are looking for a way to customize it, we are just a message away. But for now, thanks for dropping by but be sure to come back as we post content like this all the time.
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